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SMC3 Case Study

 
 

SMC3 Case Study

SMC3

In partnership with Goods & Services, Rare Volume designed, animated and built a custom graphics system for SMC3’s new office headquarters. This personal case study is an exercise to expand on the visual language that bridges the looping animations into a full motion exploration.

 
 

Digital Display

Looping background animations serve as ambient visuals behind data and other information cycling in real time inside the lobby space.

 
 
 
 

Credits

Client
SMC3

Created At
Rare Volume

Creative Direction & Design
Jonathan Kim

Animation
Michael Kuzmich

Case Study
Michael Kuzmich