SMC3 Case Study
SMC3
In partnership with Goods & Services, Rare Volume designed, animated and built a custom graphics system for SMC3’s new office headquarters. This personal case study is an exercise to expand on the visual language that bridges the looping animations into a full motion exploration.
Digital Display
Looping background animations serve as ambient visuals behind data and other information cycling in real time inside the lobby space.
Credits
Client
SMC3
Created At
Rare Volume
Creative Direction & Design
Jonathan Kim
Animation
Michael Kuzmich
Case Study
Michael Kuzmich