Pepsi Spire

PEPSI CO

Become your own mixologist with the revolutionary digital soda fountain, Pepsi Spire. Transforming how we interact with our beverages, the fountain puts users in control with a fun, seamless and intuitive UI. Browse brands and customize your drink with up to 500 beverage combinations.

Attract Loop and UI Animation

The idle loop animation serves as a ‘screen-saver’, enticing customers to approach the beverage fountain and explore the menu.

Masthead Animation

This animation lives in the Pepsi Spire 5.0 units. The objective is to visually help users through a step-by-step process as they approach the fountain.

Super Bowl 50 Idle Animation

A custom Pepsi Spire animation for Super Bowl 50.
These animations played on Spire units stationed in and around Levi's Stadium.

Credits

Client
PepsiCo

Created At
Firstborn

Program Director
Crystinue Cho

Creative Direction
Joon Park, Jonathan Kim

Idle State & UI Animation

Creative Director
Joon Park

Art Direction
Diego Miguel, Chad Tafolla

Design
Alvin Groen, Diego Miguel, Chad Tafolla

Animation
Jordan Carroll, Erica Hu, Michael Kuzmich, Ian Sigmon

Tech Director
Francis Turmel

Lead Developers
Zeh Fernando, Hector Arellano

Producer
Devon Roy

Masthead Animation

Creative Director
Joon Park

Art Direction
Diego Miguel, Chad Tafolla

Design
Diego Miguel, Chad Tafolla

Animation
Michael Kuzmich

Producer
Devon Roy

SuperBowl 50 Animation

Creative Director
Jonathan Kim

Design
Yun Chen

Direction & Animation
Michael Kuzmich

3D Modeling
Ron White

Character Rig & Animation
Michael Bourbeau