Mountain Dew and Doritos teamed up with Activision, offering gamers the opportunity to earn exclusive in-game rewards for the much-anticipated release of Call of Duty: Advanced Warfare. The team at Firstborn concepted a gamified digital experience where fans could log product codes, unlocking rewards and unique 3D video content that showed the gear in action. The more products fans purchased, the more rewards they received inspiring them to come back for more.
Working with the CD and development team, I created motion demos and animations for the look and feel of the UI.
Bringing game rewards to life. Below are a few of the gear animations.
Client Mountain Dew, Doritos
Created At Firstborn
Creative Direction Jonathan Kim Flavio Vidigal
Design Jonathan Kim
Animation Jordan Carroll Andrew Jerez Michael Kuzmich
Character Animation Jordan Blit
3D Look and Development Jordan Carroll Andrew Jerez