N.I.C.U.

NYU CHILDREN’S HOSPITAL

For NYU Langone's Hassenfeld Children's Hospital, animated stories were created to help clarify complex topics and bring clarity to parents making difficult choices about their children's health. The challenge was to communicate these topics with a tone that balanced authenticity, authority and approachability.

Credits

Client
NYU Langone's Hassenfeld
Children's Hospital

Created At
Firstborn

Creative Director
Ulrika Karlberg

ACD
Eduardo Marzionna

Director of Motion Graphics
Michael Kuzmich

Program Director
Ana Breton

Storyboards
Erica Gorochow, Hui Kai Su

Design
Benjy Deng, Erica Gorochow, Eduardo Marzionna,
Jordan Scott, Hui Kai Su

Animation
Michael Kuzmich

Character Animation
Benjy Deng

Producer
Julia Kennedy

Copywriter
Lily Stockton

Music & Sound Design
Human

Audio Mix
One Thousand Birds