Farnborough International Airshow

united technologies

2018

Firstborn worked with MKTG to create a digital experience for UTC at the week-long Farnborough International Airshow. Features included touchscreen kiosks showing products and services, an AR demo of key market products, and a large video wall animation to inspire attendees about the future of aerospace.

Created At
Firstborn

Partner
MKTG

My Role
Animation

n.I.C.U

nyu children’s hospital

2018

For NYU Langone's Hassenfeld Children's Hospital, animated stories were created to help clarify complex topics and bring clarity to parents making difficult choices about their children's health. The challenge was to communicate these topics with a tone that balanced authenticity, authority and approachability.

Created At
Firstborn

My Role
Director of Motion Graphics, Animation

Oculus Go
Store Kiosk

Oculus

2018

We made short, attention-grabbing content that shows Oculus benefits. It shows how Oculus lets people travel the world and beyond in VR, connect socially, work, learn, and enjoy entertainment. The scenes show VR is for everyone, not just gamers. Each vignette is modular, so new experiences can be added and scaled easily. Instead of a typical mixed-reality ad, we combined 2D and 3D animation with live action for a distinct look. The portfolio tells one Oculus brand story while showcasing two products side by side. The content will run at Best Buy stores nationwide.

Created At
Firstborn

My Role
Director of Motion Graphics, Animation & Compositing

Winter Wonderland

one world observatory

2017

In a few short weeks with over 80 deliverables, Firstborn designed and animated winter-themed content that took over the ground floor of the One World Observatory.

Created At
Firstborn

My Role
AD of Motion Graphics, Animation & Compositing

Call Of Duty:
Interactive Trailers

Mountain dew, Doritos

2016

Mountain Dew and Doritos present the biggest gaming promotion of the year. Gamers can earn codes to unlock double experience points (2XP) while in Call of Duty: Black Ops III Zombies mode, allowing them to access in-game features and exclusive cinematic content. These interactive cinematics allow gamers to be a part of the story.

Created At
Firstborn

My Role
Animation & Compositing

LPGA

All Nippon Airways

2016

From optimized business travel to the Japanese spirit of Omotenashi, these content pieces were designed to increase ANA's brand awareness among a new audience. As the official airline of the LPGA, these promotion spots ran during the LPGA Tournament and helped give American golf fans a taste of Japanese hospitality.

Created At
Firstborn

My Role
Animation

Fuel Up For Battle

mountain dew, doritos

2016

Mountain Dew and Doritos teamed up with Activision, offering gamers the opportunity to earn exclusive in-game rewards for the much-anticipated release of Call of Duty: Advanced Warfare. The team at Firstborn concepted a gamified digital experience where fans could log product codes, unlocking rewards and unique 3D video content that showed the gear in action. The more products fans purchased, the more rewards they received inspiring them to come back for more.

Created At
Firstborn

My Role
Animation

Pepsi Spire

pepsi co

2015-2016

Become your own mixologist with the revolutionary digital soda fountain, Pepsi Spire. Transforming how we interact with our beverages, the fountain puts users in control with a fun, seamless and intuitive UI. Browse brands and customize your drink with up to 500 beverage combinations.

Created At
Firstborn

My Role
Animation

Pepsi Cooler

pepsi co

2015

Pepsi Cooler is a unique display that leverages transparent LCD technology, bringing content to consumers in a completely new way. Templeted animations were created to highlight each product front and center, allowing Pepsi's large brand portfolio to be switched easily.

Created At
Firstborn

My Role
Animation